個案總覽

Seven years ago, two of the three partners of a company worked in tandem to remove the other partner through legal trickery. Now, if they are to save their company, they need to resolve their differences with the partner they expelled, who is still angry with them. The case depicts a real-life story of a negotiation between former partners where there is a lack of trust, hurt feelings, and an equal potential to create value on the one hand, and misunderstandings and further conflict on the other. It provides the possibility to negotiate either one on one, or in teams of two, thereby allowing the instructor to explore the negotiation team dynamics.

Seven years ago, two of the three partners of a company worked in tandem to remove the other partner through legal trickery. Now, if they are to save their company, they need to resolve their differences with the partner they expelled, who is still angry with them. The case depicts a real-life story of a negotiation between former partners where there is a lack of trust, hurt feelings, and an equal potential to create value on the one hand, and misunderstandings and further conflict on the other. It provides the possibility to negotiate either one on one, or in teams of two, thereby allowing the instructor to explore the negotiation team dynamics.

CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market if it cannot find a way to increase prices. As a large public bid is about to be held, CNS must decide whether to bid and, if so, at what price. This case is intended for use an introductory marketing management course that involves an in-depth analysis of pricing. It can also be used in courses on pricing, business-to-business (B2B) sales, or competitive strategy. The case introduces students to specialized pricing mechanisms, oligopolistic markets, the challenges of avoiding a price war, the concept of price leadership, and the possible effects of a firm taking this role, including what it needs to do to succeed. There is a direct analogy to the airline industry that can be discussed during the last part of the class.

Spreadsheet supplement for case 917531.

After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company leaders discover that several key employees, including two that were recently promoted, had been spending substantial time on internal social media channels disparaging other employees, citing days when they skipped work, and referring to other instances of unprofessional behavior. This 5-page case explores issues related to electronic communications, termination and disciplinary procedures, and leadership, culture and values. It can be used in General Management, Organizational Behavior, Human Resource Management, Management Communication, Leadership, and Employee Relations courses. The case also allows students to consider how technology affects organizational interactions and culture.

Supplements the (A) case.

Supplement to case NTU111. With its success in the US, Uber has expanded beyond its borders into major cities around the world. However, Uber's aggressive "move fast and break things" expansion strategy cannot be replicated in its entry into international markets. The unique institutional context in each city requires Uber to tailor its strategies to deal with these local challenges. The case thus explores Uber's competitive manoeuvres as it responds to these challenges in its global expansion.

Over 20 years as a public company, founder and CEO Jeff Bezos has taken Amazon.com from an online bookstore to the largest online retailer and comparison-shopping site in the world. Bezos has followed the trend of integrating hardware and software, products and services, and online and brick-and-mortar stores. Amazon diversified into cloud computing (with Amazon Web Services, or AWS) and content delivery and original content creation. Still, Amazon continues to display low profitability, reflecting Jeff Bezos investment in Amazon and increased competition from Apple, Alphabet, Microsoft, Alibaba, and Walmart. Investors are expecting profits will come, but this is uncertain and something Jeff Bezos must manage.

This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor's films and enables a discussion of the role of cinema in propagating gender stereotypes and contributing to the challenges faced by women in rural India today. The case also explores the huge success of Kapoor's films in the Soviet Union and elsewhere in the Communist world. During the postwar decades there were two global worlds. In the Western world, Hollywood provided a stream of cinematic entertainment. In the Communist world, Bollywood provided the same service. They each provided alternative visions of the world.

Fuller traveled from a four-room tenement bordering Chicago's infamous Cabrini-Green Housing projects to speaking at conferences around the world and typically holding court wherever she went. As a teenager, she helped raise her siblings. As a Wall Street executive, she navigated the investment management world to generate attractive investment results for clients. And as the Chief Investment Officer of New York State Employees' Common Retirement Fund (CRF), she helped manage the third largest state pension fund in the United States. Fuller's 5'2" height understated her reputational stature, as audiences where she was featured anxiously awaited hearing her market outlook, innovative investment allocations and industry insights for effective state pension fund strategies.

Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.

Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model.

Betfair reconsiders its approach to international gambling markets amid regulatory uncertainty.

In widely-circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry.

An investment analyst was tasked with determining the impact of political controversy on firm performance in the aftermath of the highly charged 2016 U.S. presidential election. After this election, U.S. firms such as New Balance, GrubHub, and PepsiCo faced boycotts from aggrieved activists. The analyst needed to better understand the downsides-and potential benefits-of firms' involvement in political controversy. To do so, she needed to graph the impact, if any, political events had on the companies' stock returns. But were markets truly efficient and rational-that is, could they reliably capture the impact of political controversy on firm performance?

Student spreadsheet for case W17296.

Student spreadsheet for case W17300.

CEO Tim Cook confronts multiple issues that each relate to identifying a source of longer-term growth at Apple, as it becomes increasingly dependent on iPhone revenues. Since Steve Jobs' death, Cook has successfully led Apple and made it the first company to be worth more than $800 billion. However, under Cook's leadership, Apple has largely released derivatives of existing products (e.g., iPhone 6 and 6 Plus, etc.). This has increased Apple's reliance on the iPhone (~70 percent of revenues), and Apple appears to be following a path to sell complementary products to the iPhone (Beats, Apple Pay, Apple Watch, Air Pods) at the same time that it is pursuing product development (Apple TV, Apple Car, Siri Speaker). The Apple Watch was the first new product category introduced under Tim Cook, and it has not been successful. As industry convergence continues, the case also looks at Apple's main competitors: Alphabet (Google), Amazon, Microsoft, and Samsung, as well as emerging Chinese competitors. Apple's sales in China are also declining.

As the poster child of the sharing economy, Uber has disrupted the heavily protected taxi industry with an app that connects a distributed network of passengers and drivers at a simple click of a button. While its asset-light ridesharing business model is highly innovative and has been excitedly embraced by investors, the extent of its success is diminished by unhappy customers, irate taxi drivers, and frustrated regulators. This case explores key challenges Uber faces in its quest for legitimacy as a sharing economy disruptor, and the strategies it adopts to deal with these challenges.

In February 2015, technical staff reviewed the results from a jointly conducted study on malaria control. This study had major implications for malaria in Zambia-and elsewhere. The preliminary analysis strongly suggested that the study's Mass Drug Administration (MDA) strategy was reducing the incidence of malaria disease. In addition, MDA seemed to be driving down the infection reservoir among asymptomatic people in the study area of the Southern Province of Zambia. Further analysis with mathematical models indicated that if the intervention was sustained so current trends continued, then the MDA strategy would make it possible to eliminate malaria in the Southern Province. If malaria could be eliminated in one region of Zambia, that would provide new evidence and motivation to work towards elimination throughout the country, an ambitious goal. But it would not be easy to move from conducting one technical study in a single region to creating a national strategy for malaria elimination. The scientists realized that their new data and analyses-of malaria infections, mosquito populations, and community health worker activities-were not enough. A national malaria elimination effort would require mobilizing many partners, national and local leaders, and community members, and convincing them to get on board with this new approach.