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Space & Light Studios: Cost-Volume-Profit Analysis and the Business of Yoga, Profitability Analysis
As yoga grew in popularity in Singapore, there were many new yoga studios set up in attempts to tap into this growing service industry. Space & Light Studios Pte Ltd was one of them. A small and medium enterprise set up in December 2012, it differentiated itself by offering yoga classes that emphasised on the optimal alignment of the body. This case study explores the entrepreneurial journey of the owners of Space & Light Studios and examines the viability of this yoga business utilising Cost-Volume-Profit analysis - a management accounting tool. -
More is not always better: Cybage's Growth Strategy by Internal Focus
Headquartered in Pune, India, Cybage was one of the plethora of players in the Indian software and information technology ("IT") services sector. Nevertheless, Cybage had enjoyed a double-digit growth rate in the past few years, compared to the industry's growth rate of 14.9% in 2011. Could Cybage's growth be attributed to the general expansion of India's knowledge economy, or had Cybage developed a set of capabilities that differentiated the company from its peers and drove the company to expand from a handful of IT practitioners to a company with a global footprint of nearly 4,000 professionals? What were Cybage's differentiators and how did they become the company's core competencies, allowing it to make headway despite competition from top-tier Indian IT companies? -
SickKids in Qatar - Responding to a Request for Proposal
In January 2005, the vice-president of International Affairs at the Hospital for Sick Children in Toronto, Ontario, must decide how to respond to a request for proposal from the Hamad Medical Corporation of Qatar. In order to reach its global mission of "Healthier Children, A Better World," the Toronto hospital, which had an international reputation for excellence in pediatric medicine, had established an arm called SickKids International. In addition, it was anxious to find new ways to recover from an operating deficit caused by the aftershock of the SARS outbreak. Hamad Medical Corporation, a major state hospital medical supplier in Qatar, was looking for international centres that would want to partner with it in the development of what it hoped would become the best children's hospital in the Middle East. The vice-president understood the enormous benefits that the partnership had to offer but recognized the need for a comprehensive strategy to mitigate all of the associated risks, such as the difference in cultures between Canada and Qatar, the pressure on the Toronto hospital's staff to make the project successful and the uncertain political and business environment in the Middle East. Should she recommend to her executive team that they go ahead with their first international request for proposal? -
Strongest Families
Strongest Families is a 12-week distance treatment program for children with various mental health disorders and their families. The program was started in Nova Scotia in 2001 to address issues of stigma, lack of access to primary care specialists and difficulty of obtaining care, especially in rural areas. To meet these needs, the program utilizes long-distance communication methods such as weekly telephone meetings with trained personnel who are available days, nights and weekends, so access to care is easy and convenient for families. The founder of the program has already proven its efficacy in a major outcome paper that disseminated the supporting evidence to the research community. As chief executive officer of the Strong Families Institute, a federally registered not-for-profit organization, he and his founding partner, now chief operating officer, want to scale up the program to other provinces and eventually other countries, but they must get government ministries and other stakeholders on side in the interests of making mental health care widely available to the children and families who need it. -
The Tate's Digital Transformation
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes and his team had experienced much success in developing the Tate's fifth gallery into a virtual place filled with immersive and engaging content, activities, experiences, and communities. Looking to the future, Stack was working to execute a new digital strategy, one that included digital as a dimension of everything the Tate did, both physically and virtually. This effort was raising important questions about organizational structure, marketing strategy, product and service design, and return on investment. What would it take to be a truly digital organization where digital was the norm? -
Planetary Resources, Inc. (A)
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Green Mountain Coffee Roasters, Inc.
A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities-seasonal starvation. Company leaders are driven to re-assess their social impact and address this widespread problem while aligning their efforts with their broader, rapidly expanding business of selling coffee. -
Evolving Kiva's Impact: Introduction of Kiva Labs and Kiva Zip
Kiva.org was a website through which individuals could connect with opportunities to alleviate poverty via small-scale lending. Founded in 2005, the platform had grown impressively and had facilitated over $500m in loans by 2014. The scale Kiva had achieved was facilitated by its partnerships with microfinance institutions, which managed all of the lending operations for loans made by visitors to the Kiva site. Kiva's team had diverse views of impact, but in its early days Kiva measured impact based primarily on the volume of loans that were made through the platform. A combination of external and internal factors led Kiva's management to explore whether there were other products they could launch which would increase the social impact of the platform. Starting in 2011, two small entrepreneurial teams in the organization were formed to test new models, both of which would operate without microfinance intermediaries. Kiva Labs was set up to create and approve new loan products in partnership with social enterprises and other entities. Kiva Zip was created to experiment with direct lending to individuals via the platform. Labs and Zip created excitement among funders, lenders, and within the team, and Kiva's leadership believed that they had the potential to transform the organization and outpace the impact of the MFI channel. Nonetheless, there were real strategic and operational risks involved, along with questions about the financial sustainability of the new products. -
Texas Teachers and the New Texas Way
In 2011 Britt Harris, the Chief Investment Officer for the $107.4 billion Teachers Retirement System of Texas (TRS), was considering whether to pursue strategic partnerships with a group of large private equity firms. After spending four years aggressively moving the fifth largest pension fund in the United States into alternative asset classes, Harris felt that TRS shouldn't just participate in private equity funds as a typical limited partner. Rather, under his proposal TRS would offer carefully vetted firms multi-billion dollar investments through a customized fund structure that had fewer allocation mandates than traditional fund structures, and guarantees to reinvest 50% of any investment gains back into the investment vehicle. In exchange, Harris hoped to receive a highly customized compensation structure and gain greater access to investment professionals within the participating firms. -
All You Need is Love: Southwest Airlines and the Wright Amendment (A)
The first of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case takes the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. House Majority Leader Jim Wright championed the cause for the Dallas/Fort Worth Airport Authority and the big DFW airlines, most prominently American Airlines. The case then updates the situation 25 years later, when SWA is a big airline and the events of September 11, 2001, hurt the short-haul business of low-cost airlines. The case presents BGR strategies of SWA over time. -
All You Need is Love: Southwest Airlines and the Wright Amendment (B)
The second of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case took the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. It then updated the situation 25 years into the future when SWA was a big airline, and the events of September 11, 2001, hurt the short-haul business of low-cost airlines. This case affords the opportunity to update the analysis performed in the A case in the context of almost every strategic and political aspect of Southwest and Love Field having changed. -
The Park Hotels: Revitalizing an Iconic Indian Brand
Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the shrinking differentiation opportunity provided by the boutique hotel positioning, consumers' negative perceptions of The Park's properties, and a lack of consistency across the hotel properties in the brand portfolio. Competition was heating up and Paul had a goal to expand her hotel portfolio to twenty properties in the next ten years. Paul knew that she had to make some major changes to her brand, including changing her positioning, choosing a new logo, and selecting the right products and services that enhanced her revitalized brand. And, she had to decide where to site the new hotel properties to best compete against global behemoths, Starwood, Marriott, Hyatt and Intercontinental. How could she best revitalize her brand to stand out in a crowded marketplace, while preserving its rich heritage? Which changes would best propel The Park Hotels into the future? -
Managing Change at Axis Bank (B)
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many inside and outside the bank. Sharma changed the bank's hierarchical culture, strengthened the core team by appointing new talent where needed, sought to build its core processes and infrastructure, and filled several gaps in its business portfolio. Despite these changes, the stock market continues to undervalue Axis Bank compared with its chief rivals. In light of this, Axis Bank needs to figure out what more it needs to do to ensure that the market values the franchise correctly. -
Adani Agri Logistics Limited: Blocking the Grain Drain
Adani Agri Logistics Limited (AALL) was established to execute a national project for the bulk handling of food grains through a public-private partnership with the Food Corporation of India. This project involved financing, planning, designing, constructing, operating and maintaining modern infrastructure for the bulk handling, storage and transportation of grains required for the public distribution system. Although a technology-driven supply chain solution was implemented, the benefits of this innovative supply system did not come into full fruition even after four years of operation. AALL soon realized that farmers were reluctant to accept the new storage system because it was a departure from the relationship-based transactions they were used to undertaking with traditional intermediaries. In this way, the company learned that there are cultural subtleties and traditions that must be appreciated and given consideration, along with the economic justifications. How could these traditions be respected and upheld while making way for improvement and progress? -
EA Financial Services
EA Financial Services is a microfinance institution in Koforidua, Ghana. In its seven months of operation, it has done well to establish a client base, but it now lacks sufficient capital to meet the growing demand for new loans. Although having a growing client base is a positive sign, the lack of capital is a significant burden - the company has had to begin turning down loan requests. The owner knows that potential clients will likely deal with one of his many competitors if he cannot provide financial services for them. He wonders if he should first explore obtaining additional operational capital or concentrate on improving current operations. Several alternatives to addressing these issues have presented themselves. What is his best course of action? -
Mystery Corporations Challenge
The case presents students with common size balance sheets, financial ratios and related financial information. Students are required to correctly identify a series of corporations in distinctive industries based solely on their analysis of this financial data. -
Scuby's Enterprises: Starting a Business in Ghana
In October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing from the Ghana Institute of Management and Public Administration and his past work experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Nations University, whose students and faculty would provide a stable demand for his offerings. Now he must perform a breakeven analysis and return on investment calculation to assess whether he should go forward with the venture. -
Helio Polymer Enterprises
Helio Polymer Enterprises, located in Nakuru, Kenya, is a company that manufactures synthetic polymer gunny bags used in the transportation and handling of animal feed. The owner wants to expand her business operations so she can serve more clients. She has three options: to add a night shift, buy a new printing machine or start producing laminate gunny bags for other markets. Before she makes the decision, she must understand her current operational capacity and determine what aspects of customer service she believes are important for the long-term success of her company. -
Lilgaa Property Management: Property Investing in Eldoret, Kenya
In 2013, a successful entrepreneur in Eldoret, Kenya is considering her options. In 2007, after a history of operating several small businesses, only one of which failed, she founded Lilgaa Property Management Ltd., a real estate and property management business. She has focused her energies on the real estate industry in spite of its many challenges, which include corruption and lack of regulation, enforcement and trust. Now, she needs to decide how to grow her business, specifically, whether she should buy a building in Eldoret and rent it out or buy a plot of land on the outskirts of town and build a hotel; if the latter, should it cater to the middle or upper class? She must assess the various elements of the business, political and social environments and consider the potential risks that could affect the outcome of her investment. -
The Implementation of Flowcasting between CPGA and Sam's Club
This case study discusses the challenges of implementing Flowcasting. It starts by summarizing the innovations made in supply chain management over the past fifteen years. It also describes the multi-level replenishment cycle as it existed in 2006 between CPGA and Sam's Club. The first section of the case study aims to stimulate thoughts about the disadvantages of the system in use at the time. Then, the case moves on to the implementation of Flowcasting, a breakthrough approach to supply chain management. Flowcasting is unique in two ways: 1) it is the first decision support system targeting three levels of the supply chain (retailer, the retailer's distribution centre, and the manufacturer's distribution centre), and 2) it involves the exchange of data between two separate sources (or companies), or a type of co-managed inventory.