個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Finding a Response: Pixar and a Coy Story
內容大綱
Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article, to a brief response, to a point-by-point refutation.