個案資料

Happiness Capital is a global venture capital firm within the hundred-year-old Lee Kum Kee Group with a mission to bring happiness to the community and the world through venture investments. As the founding Lee family progressed into the fifth generation, it wanted to diversify into a business that would also benefit the society, and impact investing emerged as an answer as it was a cause that resonated across different generations of the family. Happiness Capital undertook the pioneering initiative to co-create the "Happiness Return Framework" together with industry experts, addressing the issue of impact measurements often encountered in impact investing. The case examines how Happiness Capital defines and measures happiness with its proprietary "Happiness Return Framework," as well as examining its investment strategies, process, performance, risk management, organization and governance.

• Balancing work and family
• Succession planning
• Family businesses
• Sustainable business practices
• Impact investing
• Venture capital
• Finance and investing