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Google to Alphabet: Ten Things We Know to Be True

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Google's founders wrote "10 Things We Know To be True," a document detailing founding principles and values, early in the company's life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and relevant? If not, how should they be changed? This product can be used with the free Job Design Optimization Tool (JDOT), available at: hbsp.harvard.edu/jdot
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