個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Frito-Lay, Inc.: A Strategic Transition--1980-86
內容大綱
Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits plunge. Students have an opportunity to explore what went wrong and to define an action plan that addresses both the short-term and long-term challenges faced by the incoming CEO.