個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
H.E. Butt Grocery Co.: A Leader in ECR Implementation (A) (Abridged)
內容大綱
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co.
涵蓋主題
- Change management
- Business growth
- Data processing
- Process management
- Bankruptcy
- Analytics and data science
- Costing
- Cross-functional management
- Organizational change
- Activity-based costing
- Technology adoption lifecycle
- Organizational behavior
- Product localization
- Customer-centricity
- Global marketing
- Consumer behavior
- Emerging markets