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Chadwick, Inc.: The Balanced Scorecard (Abridged)
內容大綱
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its customers for continued success. But currently, the division is evaluated by meeting monthly financial objectives. This case describes an early and less-than-successful attempt to develop a Balanced Scorecard encompassing financial, customer, internal process, and innovation perspectives.
涵蓋主題
- Product introduction
- International business
- Branding
- Balanced scorecard
- R&D
- Customer-centricity
- Organizational behavior
- Management accounting
- Employee performance management
- Marketing
- Corporate social responsibility
- Finance and investing
- Consumer behavior
- Management styles
- Performance indicators
- Cost systems