個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
J Boats, Inc.
內容大綱
During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession and the need to improve financial planning and control systems to capitalize on brand value.
涵蓋主題
- Strategy execution
- Cross-functional management
- Family businesses
- Branding
- Financial markets
- Entrepreneurs and founders
- Social entrepreneurship
- Operations strategy
- Compensation and benefits
- Personal finance
- Production processes
- Risk management
- Competitive strategy
- Finance and investing
- Leveraged buyouts