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Asea Brown Boveri (Condensed)
內容大綱
The merger of Asea AB and BBC Brown Boveri required a restructuring of operations and a change in organizational cultures. Competitive success also necessitated the benefits of scale while remaining "local" for political and customer-responsiveness reasons. The case describes these competitive pressures, which resulted in the decision to adopt a matrix organization. To be used with Asea Brown Boveri: The ABACUS System.
涵蓋主題
- Cross-functional management
- Information systems
- Global marketing
- Organizational structure and design
- Mergers and acquisitions
- Employee performance management
- Strategy
- Business growth
- Product localization
- Organizational restructuring
- Branding
- Strategic planning
- Bankruptcy
- Costing
- International business
- Competitive strategy
- Financial statements
- Change management
- Consumer behavior