個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Reshaping Apple Computer's Destiny--1992 (Abridged)
內容大綱
Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple.