個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
E-Commerce at Williams-Sonoma
內容大綱
Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed by the company's traditional dual-channel (retail and catalog) approach.