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First Community Bank (B): Community Banking Group
內容大綱
After nine years of leading First Community Bank (FCB), BankBoston's unique venture targeting low- to moderate-income communities, and finally gaining recognition and respect for her efforts, Gail Snowden must once again faces the challenge of justifying FCB's value, this time, as part of the umbrella group, Community Banking Group (CBG), formed in 1996 due to a merge with BayBank, she must justify it to a new parent company, Fleet Bank. To successfully integrate CBG/FCB into the mainstream organization, Snowden faces many organizational and cultural hurdles.