個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
ePhysician
內容大綱
Dr. Stuart Weisman, CEO of ePhysician, creator of a hand-held device for entering prescriptions and capturing changes, wonders whether his marketing strategy is appropriate. Although everyone agrees that the product is excellent, the sales results are meager to date.