個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
McDonald's: Super-Sized Troubles (A)
內容大綱
This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's.