個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Scopie's Enlarged Gland Shrinker
內容大綱
Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability.