個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
A Note on Direct Selling in Developing Economies
內容大綱
Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person and the consumer, as well as the potential of direct selling as a means of reaching the base of the pyramid for both commercial and social purposes.