個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Legal Hazards of Product Launches
內容大綱
This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a product's supply chain might bear liability if the product is faulty.