個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Bridj and the Business of Urban Mobility (A): Introducing a New Model
內容大綱
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and positive relations with a wide range of stakeholders, Bridj faces challenges controlling costs, driving adoption, and improving its technology.