個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Priceline Group: Booking a Place for the Future
內容大綱
The Chairman of the Priceline Group is considering the actions he must take to confront an evolving external environment, new direct competition, disintermediation and substitute offerings. Does his response require an increased coordination of each historically autonomous division or some other approach?