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哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
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What Went Wrong with Boeing's 737 Max?
內容大綱
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry and competitive dynamics and through the lens of corporate culture and development processes at Boeing. The development of the 737 Max is described in detail, including the factors and decisions that led to the development of the Maneuvering Characteristics Augmentation System (MCAS), the system that ultimately led to the crashes. Information about Boeing's response and actions during the period between the two crashes is also included in the case.
涵蓋主題
- Decision making
- Risk management
- Termination
- Globalization
- Organizational change
- Personal accountability
- Competitive forces
- Organizational values
- Operations and supply chain management
- Business ethics
- Marketing
- Business communication
- Communication strategy
- Developing employees
- Product development
- Leadership styles
- Management styles
- Strategic planning
- Management skills
- Organizational behavior
- Supply and demand
- Business and government relations
- Corporate governance
- Consumer markets
- Crisis management