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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
GrowSari (A): Design for the Last Mile Customer
內容大綱
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair, alongside co-founders Andrzej Ogonowski and Siddhartha Kongara, had started GrowSari after they had each spent significant time working at the intersection of technology and Fast-Moving Consumer Goods (FMCG). They were trying to bring data and technology to inform how multinational consumer goods companies sold their products through small, informal retailers known as "sari-sari" stores in the Philippines. These stores, whose name means "variety" or "everything" in Filipino, were a typical convenience store or bodega, selling consumer products from sachets of shampoo to cans of baked beans and potato chips and soda.