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"Care in Every Drop": Ayala Corporation and Manila Water (A)
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Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala's subsidiary, Manila Water, took control of the failing water distribution system in Metro Manila's east zone, vowing to rebuild the infrastructure and bring cleaner, safer, and more widespread water to the area. Manila Water largely succeeded in this mission in its early years, but, as time went on and the climate grew more unpredictable, it became increasingly difficult to source water for the growing population. By 2019, Manila Water became unable to bring its customers a consistent supply of water, prompting both public and political outrage directed at the firm and the Ayala family. With their legacy at risk and the problem of water scarcity enduring, how should Manila Water and Ayala move forward?