個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
TV Guide (A)
內容大綱
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects of its business in the face of emerging competition.