個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Northern Telecom and Tong Guang Electronics (B): Building Success

內容大綱
This case continues the story of the joint venture in China between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China. It shows how North Americans learned to operate in a very different cultural environment in China and provides an opportunity to identify and assess requirements for managing change in a different cultural setting.
涵蓋主題
新增
新增