個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Bob Reiss and Valdawn (A): November 1994
內容大綱
Bob Reiss, a seasoned entrepreneur, "accidentally" started Valdawn in 1988 and in six years built the company into a $7 million marketer of "fun and fashion" watches. Valdawn, a "virtual" company, has very few employees or fixed assets and enjoys attractive profit margins and, Reiss believes, bright prospects for growth. Nevertheless, Reiss is wary of making the investment such growth would require and wonders whether he should scale back the business or sell his interest.