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Egon Zehnder International: Implementing Practice Groups

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Since its creation in 1964, executive search firm Egon Zehnder International (EZI) marketed its consultants as "generalists." As searches became more global and industry-specific in the 1990s, CEO Daniel Meiland decided the firm needed to offer specialized services. By 1995, industry-specific practice groups were incorporated into EZI's organizational structure. The case examines how practice groups might affect EZI's ability to maintain its "one firm" egalitarian philosophy. A rewritten version of an earlier case.
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