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Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities
內容大綱
Learning Resources is a family-owned educational toy company that, by late 2011, was facing a myriad of challenges, including increased competition, entry into new markets, new distribution methods, rising costs of production in China, and changing customer behavior. The company lacked a clear strategy and suffered from organizational misalignment. Rick Woldenberg, the former CEO of Learning Resources, is called back to the helm after a four-year absence to address these issues, increase performance and set a direction for the company, all while remaining true to the values of his family's business.