個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
內容大綱
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note will serve leaders and members of diverse groups as they find their voice to inspire, unite, and engage others through messaging. With multiple examples as a backdrop, we highlight four key components of effective messaging in this note: 1) Structuring Messages and the Persuasive Story Pattern; 2) Appealing to the Audience; 3) Persuasively Communicating through Rhetorical Devices; and 4) Delivering Clear and Captivating Messages.