個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Priceline.com: Name Your Own Price
內容大綱
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry.