個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
AmorePacific
內容大綱
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market structure and prominent channels of distribution.