個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Flying J (A)
內容大綱
The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether to increase its price of diesel fuel.