個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
BMW's Project Switch (B): Importers vs. National Sales Companies
內容大綱
BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.