個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Understanding Brands, Module Note
內容大綱
For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.