個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Monsanto: Helping Farmers Feed the World
內容大綱
Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 2030.