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Entrepreneurship Reading: Leading Breakthrough Innovation in Established Companies
內容大綱
In this Essential Reading, the authors explain what breakthrough innovation is; why it's important for large, established companies to excel at this type of innovation; and what challenges such organizations may expect to face as they seek to drive breakthrough innovation. The authors describe the nature of breakthrough innovation, including how mature industries can be disrupted and what stages breakthrough innovations progress through, providing examples from several different industries. Drawing on IBM and the Horizons of Growth Innovation Lifecycle Model as an example, the authors also identify the internal capabilities and leadership approaches that incumbents must master to guide promising ideas through the innovation lifecycle (which includes mature businesses, high-growth businesses, and emerging business opportunities). The authors then offer suggestions for how incumbents can collaborate with external parties to further drive breakthrough innovation, exploring four collaboration models: strategic partnerships, strategic investments, strategic acquisitions, and crowd-based collaborations.