個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
MasterCard and World Championship Soccer
內容大綱
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be held in France.