個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
內容大綱
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability.