個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
FreeMarkets OnLine
內容大綱
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how this company should now go to scale.