個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Bronner Slosberg Humphrey

內容大綱
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include selling individual services (teleservices, database, web), and/or opening global offices.
涵蓋主題
新增
新增