個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Compaq Computer: Focus Groups
內容大綱
Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with the video.