個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Eastman Kodak Co.
內容大綱
Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an earlier case.