個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Xerox: Book-In-Time
內容大綱
Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state of the book publishing industry and the potential for a new technology.