個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

IBM Corp. Turnaround

內容大綱
Describes the details of IBM's dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company's decline and actions taken to recover.
涵蓋主題
新增
新增