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Jamcracker
內容大綱
Jamcracker, a well-financed, young company is attempting to transform how IT services are delivered during a period of high-tech pessimism. Jamcracker is trying to popularize an "application service provider" (ASP) model of service delivery that will, if successful, take the industry to a new level of vertically disintegrated maturity. But it is a bold concept that it is selling to a cautious group of prospective buyers. The case poses questions about how to operationalize and sell the company's new service concept.