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Magazine Luiza: Building a Retail Model of "Courting the Poor"
內容大綱
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive use of technology have driven its success and expansion.
涵蓋主題
- Business expansion
- Strategy
- Accounting
- Disruptive innovation
- Self-motivation
- Organizational behavior
- Customer relationship management
- Cross-functional management
- Succession planning
- Credit and loans
- Operations strategy
- IT management
- Customer service
- Foreign investment
- Sales and marketing
- Social Security
- Employee incentives