個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Nivea (B)
內容大綱
This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.