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了解個案內容與學習目標，選擇授課教師及使用課程。
Navigating Nascent Industries and Product Categories
內容大綱
This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of 'innovation tensions' that managers must address in these domains. In connecting the cases to scholarly research on nascent industries (including research by the author), the module builds out a structured process for identifying the tensions and proposes product-strategy sequences and operational processes for resolving them effectively. It concludes by describing core ideas an instructor can teach via the module's six case studies.