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Becton Dickinson: Worldwide Blood Collection Team (Abridged)
內容大綱
Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change in strategy, the resource allocation process continued to allocate development resources to U.S.-targeted products.