個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Disruptive Technology a Heartbeat Away: Ecton, Inc.
內容大綱
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton's machine is small, cheap, portable, and can't create images as clear as those that large, expensive instruments can make. The entrepreneur is searching for a market for his product, and wonders whether he should sell out or try to build a successful commercial organization.